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October 04, 2009

「エンゼルバンク」10・08号(三田紀房)

 コミックモーニング連載の「ドラゴン桜」もおもしろかったが、その外伝の「エンゼルバンク」もおもしろい。
 たとえば、10.8号。
 日本は豊かでない、という主張が出てくる。
 それも「精神的な貧しさが物質面でも表れている」と。
 理屈はこうだ。

◆確かにモノはたくさんあふれている。
◆だが、しかし、そのモノはきわめて単一で、選択肢が少ない。
 よく売れるものは大量に生産されるが、売れないものは生産されない。
 このような選択肢のなさは、「この国が豊かでない」ことの表れである。
◆だから、この国は豊かでないし、多様な選択肢を提供しない精神的な貧しさは物質面でも表れている。
 (このことを主張するため、野菜が限られた品種氏jか生産されていないこと・ヨーロッパではトマトにも多様な種類が売られていることを例示している)

 売れるものしか作らない
 売れないものは作らない
ということは、少数の意見を吸い上げないことであり、新たなニーズ・新たな市場を掘り起こさないことだ。

 メガヒットを望まなくたって、コアなニーズに応えることで市場を開拓することも可能である。
(それは、私の好きではない言葉ではあるが「ナンバー1よりオンリー1」の発想である。

 メガヒットの商品の売れる秘密を探るのもおもしろい。
 でも、一方で、メガヒットとは逆の発想をすることで新たな展開も可能になる。
 以前の「エンゼルバンク」にも、逆の発想の勧めがあった。

 「エンゼルバンク」は、自分の凝り固まった発想を打つ砕いてくれる。実に痛快な漫画である。

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